LOGO refresh
Sunday, May 31st, 2009
The Times has an interesting little slide show of corporations doing a “logo refresh.” That’s graphic design speak for rehabilitating a corporate logo. Lots of market research is done to find the most pernicious way to trick people, er–I mean, communicate the essence of the company through bold, brilliant design.
A few years ago Wal-Mart’s logo may have projected strength and stability. But in a recession where job losses are in the millions and corporations are (rightly) vilified, Wal-Mart’s logo starts to resemble a Soviet force coming to town to hollow out small family-owned candy shops run on a modest profit for five generations. Time for a refresh.
No comments:
Post a Comment