10 Slogans: Coke & ... what else?

1.) "I'd Like to Buy The World A Coke" (1971)
Peace. Love. Happiness. The sharing of cola. What's not to love.. a bottle?

lyrics of the single
Jingle's history:
I'd like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I'd like to teach the world to sing in perfect harmony,
I'd like to BUY the world a Coke and keep it company.
(x2, and in the background)
It's the real thing, Coke is what the world wants today.


Some landmarks:
In the 50's companies gained opportunities to sponsor entire programs that showcased their products (soap operas)
In the 1960s, an executive at NBC revolutionized the television industry by suggesting using 1-2 minute spots with jingles during television breaks
The 1970s opened with the banning of cigarette ads on television
In the 1980s, television advertising targeted new consumers—children.
By the 1990s the typical hour-long program contained up to 19 minutes of advertising space!
Later, advertisers draw viewers' attention by hiring popular actors and characters to star in commercials.
This century, even though commercials have become shorter and more expensive, they have also become more interesting.
What else?


You must be mistaken.


The target? Women on top.

Once you view the sagas,
they become absolutely more intriguing:
the characters are set, the place more sophisticated,
the plot thicker.
So that you won't forget the catchy phrase and ....
the BRAND.