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Thursday, April 1, 2010

Alain de Botton: A kinder, gentler philosophy of success | Video on TED.com

Alain de Botton: A kinder, gentler philosophy of success | Video on TED.com


Alain de Botton: A kinder, gentler philosophy of success | Video on TED.com

It's not the material goods we want. It's the rewards we want. And that's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari don't think, "This is somebody who is greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." In other words -- (Laughter) feel sympathy, rather than contempt.

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